Art

Trailblazers Exhibition Poster

Josephine Henning

2022

Josephine Henning · 2022 · Germany

Former Germany international Josephine Henning designed the title poster for UEFA's women’s football art exhibition.

It gives a former elite player authorship over the visual identity of a major women’s football cultural program.

The Historian

This poster is a pivotal moment in the visual language of women's football, reflecting its growing presence on the global stage. Henning's design honors her own trailblazing career and gives voice to female players in shaping their own narrative through art and culture.

The Psychologist

This poster represents Henning's ownership and validation of her own legacy, as well as that of women's football. By designing the title artwork, she exercises creative control and solidifies her place within the sport's history. This act speaks to desires for recognition, belonging, and leaving a lasting impact on the world of women's football.

The Sceptic

A symbolic gesture, perhaps, but one that may also reinforce existing power structures. By assigning a former elite player to design the title poster, is the UEFA Women's EURO 2022 exhibition reinforcing the same hierarchical values that have historically marginalized female voices in football? Or is this simply a convenient co-opting of femininity for marketing purposes?

These are interpretations written in three voices, not quotations from any individual.

Language: N/A
Subject: UEFA Women's EURO 2022
Region: Europe
Tone: Celebratory
Difficulty: Newcomer

UEFA Trailblazers exhibition archive

The physical exhibition has ended; UEFA retains online documentation.

Sourceuefa.com

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Trailblazers Exhibition Poster

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