The Reflective Football

Media Training · Dubai

Learn media.Practice media.One month, four seats.

Taught in the field by Melo Doumani, founder of The Reflective Football.

  • Dubai · Four seats per cohort
  • Next cohort dates announced soon
Apply for a seat

What you learn

You do not learn this from theory. You learn it in the room with the camera running.

01

The Interview

  • Build trust in the first minute.
  • Ask questions that open a story.
  • Know when to stop filming.

You leave able to run an interview that produces a story, not a soundbite.

02

Filming

  • Frame for the edit, not the moment.
  • Capture clean audio in a live room.
  • Move less. Gather what you will use.

You leave able to walk into an unpredictable room and come out with usable footage.

03

The Edit

  • Find the emotional spine of the cut.
  • Choose what earns a place. Cut the rest.
  • Use sound with restraint.

You leave able to turn raw footage into a film someone watches to the end.

04

Distribution

  • Match the film to the platform.
  • Earn the opening seconds.
  • Read the numbers. Decide the next cut.

You leave able to publish with intent rather than hope.

01

  • Build trust in the first minute.
  • Ask questions that open a story.
  • Know when to stop filming.

You leave able to run an interview that produces a story, not a soundbite.

02

  • Frame for the edit, not the moment.
  • Capture clean audio in a live room.
  • Move less. Gather what you will use.

You leave able to walk into an unpredictable room and come out with usable footage.

03

  • Find the emotional spine of the cut.
  • Choose what earns a place. Cut the rest.
  • Use sound with restraint.

You leave able to turn raw footage into a film someone watches to the end.

04

  • Match the film to the platform.
  • Earn the opening seconds.
  • Read the numbers. Decide the next cut.

You leave able to publish with intent rather than hope.

Taught as Do This, Not That

Not this
Do this

Every module is taught as a pair: what fails, and what works.

What you leave with

You finish with proof, not a promise.

Credentials

You arrive with interest, not a finished portfolio.

You leave with proof of work and a reference you can send.

Work

You have ideas, but nothing published under your name.

You leave with a reel you shot, cut, and published.

Network

You know the industry from the outside.

You leave with contacts in the room and a cohort beside you.

Four seats. One month. Apply now.

Apply for a seat

The proof

You are learning from a channel that works.

1M+
Impressions across YouTube and Instagram in four months
107,000+
Views
1,696
Hours watched, which is 70 straight days
80%+
Of recent reel views from people who do not follow us

Viewers in over 8 countries: UK 20%, UAE 14%, Spain 13%, US 8%, Mexico 3%. AED 0 spent on promotion.

In four months nobody has objected to being filmed. At a time when people trust almost nothing, they hand me their stories and their match reactions. That trust is the actual skill, and it is what I teach.

Melo Doumani, founder

Case study, Chelsea Supporters Club UAE

A film we made
  • Two reels, published this week.
  • Over 4,600 views and over 3,000 unique viewers.
  • Over 80% of those viewers do not follow us.
  • One club, one venue, two films, no paid promotion.
  • This is what one shoot produces. On the course you run a shoot like this yourself.

What the clubs say

The access is the proof.

Chelsea UAE — Official supporters club

Absolutely love this.

Dubai Lions — Official supporters club

We love what you're doing. Seriously, keep it up.

Dubai Hammers — Official supporters club

Very well produced. I think you guys are providing a great insight into the supporters clubs out here. Well done.

Three official supporters clubs with links to the UK have all asked us back.

Four weeks. AED 2,500.

Founding cohort rate for the first four seats. AED 3,500 thereafter.

  1. WeekWeek 1
    ModuleThe Interview
    What you bringA notebook and one question you want answered.
  2. WeekWeek 2
    ModuleFilming
    What you bringYour phone charged. No camera required.
  3. WeekWeek 3
    ModuleLive shoot
    What you bringComfortable shoes and a full day clear.
  4. WeekWeek 4
    ModuleThe Edit and Distribution
    What you bringYour raw footage from the shoot.

Included

  • Four sessions
  • The weekend live shoot
  • Equipment on the day
  • Certificate
  • Reference letter
  • Individual feedback

Not included

  • Your transport to and from the shoot

Apply

Apply and confirm your place

0/500

The terms

  • The course fee is AED 2,500 for the founding cohort, payable in full before the first session.
  • The course runs for one month: three online sessions and one weekend live shoot in Dubai.
  • Cohorts are capped at four participants and a seat is only held once payment is received.
  • Transport to and from the shoot is your own cost.
  • On completion you receive a certificate of participation, a written reference letter and individual written feedback.
  • The course is training and does not include an offer of employment.

We reply within 3 days. If a seat is available we send payment details and agree your start date.